Cracking the Media Code

PL # 11320

  • Starting on 13 Jun 2017
  • Cancellation permitted until 07 Jun 2017
  • Event registrations closed on 09 Jun 2017

Delivery Format :

Event registration is Closed


  • What would you do – or say, if the media comes knocking on your door?
  • How would you manage an interview that could go ‘viral’ in minutes?
  • How would your school, and school community, stand up to the rigours of the media spotlight – especially in a ‘crisis’?
  • Would you like to know how to ‘protect’ your school from the media?
  • Would you like to know how to make the most of the media?
​These are some of the important issues we’ll canvas in
“Cracking the Media Code”
a compelling and professionally challenging presentation designed specifically for AISWA
Join BishopMedia’s Debra Bishop, one of WA’s most experienced radio and television journalists, who will walk us confidently through the media minefield to discover how to manage journalists and make the most of the media for our schools and our leaders.
This 2-3 hours’ presentation is facilitated by AISWA and will help you:
  • Understand and influence the media
  • Know what to say to journalists – and how to say it
  • Avoid the media!
  • Attract the media!
  • Manage the media in a crisis
  • Develop compelling key messages – that journalists will want to use
7.45am Registration
8.00am (Sharp) Full English Breakfast Served
11.00am Presentation concludes


Debra Bishop

Debra  Bishop

Debra Bishop’s media experience spans 25 years. She established BishopMedia in 2000. Our team of associates have strong and respected journalistic backgrounds and we’ve conducted thousands of media interviews, and written thousands of media reports. We provide communications support and training to the public and private sectors, including politicians, Directors-General, CEOs, business executives and staff.
These include WAPPA, Gascoyne, Mid West, South West and Pilbara Development Commissions, Dept of Fire and Emergency Services, WA Police, Dept of Agriculture and Food WA, Housing Authority, Landgate, Main Roads, Tourism WA, Dept for Child Protection and Family Services, WA Health Dept, WA Country Health Service, Dept of Minerals and Petroleum, Public Transport Authority, Lotterywest, RSL WA, LiveLighter, HolyOake, and the Public Health Advocacy Institute (Curtin Uni).
BishopMedia is a Telethon Kids Institute preferred supplier for media training and presentations / public speaking training, as well as corporate video production work.
In 2010 Debra was invited by WA’s Public Transport Authority to the role of PTA Media Manager. Debra is a nationally award winning journalist covering local, national and international events on Networks 2, 7 and 10 in her many years as a broadcast journalist, television producer, TV Newsroom (7 Network) Chief of Staff and popular newsreader.
She remains a high profile and respected West Australian media professional.

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Event Segment

Date / Time

13 Jun 2017 Starts: 07:45 Finishes: 11:00

Delivery Format : In Person

Location Specifics The Australian Institute of Management WA 76 Birkdale Street Floreat

PL Hours : 3.50

Learning Area

  • Leadership

Event Contact