Description
The training session will have a strong focus on practical broadcast media interviews and playback with a camera crew.
- What to expect when the media comes calling.
- What does a journalist really want from you? Their agenda vs your school’s reputation.
- Ways you can negotiate how the interview can be done on your terms.
- Building a rapport with the journalist and what should be said to get the best outcomes from your engagement with the media.
- 5 top ways to prepare for an interview. The essential strategies that will help you in good times and in bad.
- How to manage a media ambush – when the going gets tough.
- How to master the sound bite/news grab knowing the latest communication trends.
- How can you best influence in your own style. Techniques to engage, persuade and motivate audiences to believe you on camera and on the microphone.
- Ways to use words and phrases that add strength of conviction to your style.
- Learn how to convert technical information in your interview. The Persuader’s best toolkit.
- The traps and pitfalls. A wake-up call for School leaders who require an expert level of proficiency in handling difficult media interviews and tough Q & A.
- Mastering strategies for all media crisis communication – print/ online / radio/ TV.
- Handling the potentially difficult/controversial media interview as it unfolds.
Participants will be receiving the following:
| Pre-work Questionnaire for customisation of your training workshop. |
| Customised handouts for your easy reference after the workshop. |
| Professional camera operator & all equipment for recording & playback with analysis during the workshop. |
| Professional recordings to become the property of the participant. |
| Feedback Report. |
Presenters
Meika Pfeiffer-Gough (AISWA Staff)
Manager | Leadership And Teaching Excellence
Meika Pfeiffer-Gough is the Leadership and Teaching Excellence Manager at AISWA, part of the Curriculum and School Improvement Directorate. With 19 years of experience as a teacher and leader across diverse PK-12 educational settings, Meika is committed to promoting excellence in teaching and leadership. She highlights the importance of emotional intelligence and relational trust in building strong, respectful connections within school communities, recognizing these as essential for creating positive learning environments and inspiring growth. Passionate about leadership development, Meika works to empower confident, reflective leaders who drive collective success.
Nigel Briggs (AISWA Staff)
Consultant | Industrial And Workplace Relations
Prior to joining AISWA in 2017, Nigel was an officer with the Independent Education Union of WA for 18 years. 16 years of those as Assistant Secretary (Industrial Relations).
During that time, Nigel focussed on developing strong professional working relationships with Employees, Employers and key sector participants. His key objective was to provide consistent, accurate and timely advice and advocacy.
Since joining AISWA Nigel has been responsible for providing advice and support to member schools on all things relating to Industrial Relations, Human Resource matters and Workplace Health and Safety. He assesses and advises on ‘conflicting’ issues (e.g. industrial issues and staff welfare; duty of care and discrimination; behaviour management and discrimination; student welfare and rights as well as staff welfare and rights).
Nigel supports schools on any issue that may have legal implications.
Tina Altieri
Tina Altieri is a dynamic and engaging communicator who has earned respect through her 30 years in the Australian broadcast news business. As a journalist and television presenter, Tina has developed exclusive, results-oriented communication programs for professionals seeking the skills, strategies and confidence to handle being under the spotlight in media interviews and powerful public presentations.
Tina has provided coaching to an impressive list of senior leaders in banking and finance, professional services, technology, media and marketing as well as politics.
For a generation, Tina has been in lounge rooms all over Australia and New Zealand in her capacity as a news and public affairs program anchor woman for Channel Seven, SkyNews Australia and the Nine Network. Internationally, Tina has appeared as a guest presenter on Channel News Asia’s current affairs program “In Asia Tonight”. For 8 years Tina was a foreign correspondent for MediaCorp News in Singapore.
Tina is invited regularly as a professional speaker at conferences worldwide. She speaks with passion on the topics of communication and influence for leaders as well as engaging the media and presentation techniques to win over audiences - large and small.
Terms & Conditions
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Segments
Media Training - Module 1
Date / Time
19 Oct 2023 Starts: 09:00 Finishes: 13:00Delivery Format : In Person