Mastering The Media Training – Module 2

PL # 14044

Starting on 1 Nov 2023
Cancellation permitted until 27 Oct 2023
Event registrations closed on 27 Oct 2023

Delivery Format : In Person

This PL has been cancelled

Description

Every participant in this MTM Workshop for School Principals and Leaders – Module 2 will receive:

Pre-work Questionnaire for customisation of the training workshop
Customised handouts for easy reference after the workshop
Professional camera operator & all equipment for recording & playback with analysis during the workshop
Professional recordings to become the property of the participant

Engaging the Media as a Community Leader

Preparing you for media “warfare” and “peacetime”
Why current media trends and their impact on education need to frame your key messages
Preparing your teams for media engagement – the protocols you need to know

Battle-Tested Communication Strategies

Principles of rapid and effective crisis communication when the media comes knocking on your door
Crafting and delivering your story that captures the right sort of attention

Media and Influence Drills – Putting You in the Spotlight

High-pressure role-play exercises simulating real crisis scenarios
Immediate feedback, optimization, and reshooting in mock scenarios
Real-time "ambush" interviews (on camera)

Media Conference Mastery

Techniques for ensuring a powerful, credible start during crises in a media conference
Knowing your role as a leader and effectively conveying key messages
Maintaining message discipline under fire and controlling the narrative
Strategies for handling the unpredictable nature of online, press, radio, and TV interviews
Commanding attention through telegenic presence and unwavering body language

Preparing to Influence as a Community Leader

Proactive strategies for anticipating ambiguous or controversial topics
Developing a strong vocal presence for crisis leadership
Mastering the art of projecting unwavering resolve in the face of adversity

Making the Media Work for You

How to identify opportunities to gain positive media attention for your school/ your community
Top 5 tips to include in your “pitch” to make your story irresistible to the media

Presenters

Meika Pfeiffer-Gough (AISWA Staff)

Manager | Leadership And Teaching Excellence

Meika Pfeiffer-Gough <span>(AISWA Staff)</span>

Meika Pfeiffer-Gough is the Leadership and Teaching Excellence Manager at AISWA, part of the Curriculum and School Improvement Directorate. With 19 years of experience as a teacher and leader across diverse PK-12 educational settings, Meika is committed to promoting excellence in teaching and leadership. She highlights the importance of emotional intelligence and relational trust in building strong, respectful connections within school communities, recognizing these as essential for creating positive learning environments and inspiring growth. Passionate about leadership development, Meika works to empower confident, reflective leaders who drive collective success.

Nigel Briggs (AISWA Staff)

Consultant | Industrial And Workplace Relations

Nigel joined AISWA in 2017 after 18 years with the Independent Education Union of WA, including 16 as Assistant Secretary (Industrial Relations). He is known for building strong relationships across the education sector and providing reliable, timely advice. At AISWA, Nigel supports member schools on industrial relations, HR and workplace health and safety, and provides guidance on legal matters, including staff and student welfare, duty of care, and discrimination issues.

Tina Altieri

Tina Altieri is a dynamic and engaging communicator who has earned respect through her 30 years in the Australian broadcast news business. As a journalist and television presenter, Tina has developed exclusive, results-oriented communication programs for professionals seeking the skills, strategies and confidence to handle being under the spotlight in media interviews and powerful public presentations.

Tina has provided coaching to an impressive list of senior leaders in banking and finance, professional services, technology, media and marketing as well as politics.

For a generation, Tina has been in lounge rooms all over Australia and New Zealand in her capacity as a news and public affairs program anchor woman for Channel Seven, SkyNews Australia and the Nine Network. Internationally, Tina has appeared as a guest presenter on Channel News Asia’s current affairs program “In Asia Tonight”. For 8 years Tina was a foreign correspondent for MediaCorp News in Singapore.

Tina is invited regularly as a professional speaker at conferences worldwide. She speaks with passion on the topics of communication and influence for leaders as well as engaging the media and presentation techniques to win over audiences - large and small.